The Brief
Create a distinct brand and street presence for a male barbershop.
The Solution 
For a brand new store opening in South West London where barbershops are prominent, we needed to stand out above all, so our approach was to use a bright colour, notably to emphasise presence but distinguishability, subsequently we chose green as the dominant colour and grey as the secondary colour. The main objective was to create a barbershop that communicated a strong identity that was welcoming to families, men and women.
The Team 
Brian Hollingsworth /Francine Leach/ Esther Saimpu 
Video edited by Francine Leach

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